Right after the first nationwide lockdown on March 23, a Health-tech firm came up with a Phygital Community Health Ecosystem – a mix of hardware as well as software product to check CoVid-19 and help businesses open. In the journey of conceptualizing, branding, marketing, planning and advertising, there was one central idea which ruled all through – in times of great distress the world gives birth to a new superhero. Thus, came to life the big idea – #TruePower.
Branding I Design Language
