We collaborate with experts of different fields. Tech, music, artists, directors, cameramen, editors, all for the promised big idea. Bet if you can think of a cuisine in this world without Black Pepper Salt.
Trends change, media evolve, tastes turn younger and faster but the core merges at emotions. Ask us why and each one of us will share a deep desire to find the right mix every time that make brands, businesses and ideas relevant – campaigns, anthems, films, designs, websites, ERPs, media, PR, strategies - the joy to get it all up, running and gunning for the winning narrative. Black Pepper Salt, a creative initiative since 2023, is set to weave stories that move and build brands that matter.
The official fall guy of the team, this man started all of this back in 2023, on May Day. He calls Black Pepper Salt his labour of love. Once pursuing Economics in college, Sinchan steered out of Public Policy and landed bang into Public Communication. A copywriter at core, his exposure to the brand and client sides in creative, strategy and marketing roles helps him get the brief and crack it right as well. Interestingly, it always starts with music. Walk into our fun zone any time and you can find him doing something of everything.
A poet, ex-journalist, and copywriter rolled into one—Aniket's philosophy in life is to treat every challenge as a brief and every brief as an opportunity for storytelling. He is out to redefine what it means to create with purpose—and have lots of fun along the way. Be it 1500 words or 240 characters, Aniket can tell a story and how!
Having honed his craft at marquee agencies like Leo Burnett, Mudra, Innocean, and RepIndia, Aniket has shaped stories for brands like Pepsi, Google, Kia, Dhara, Canon, and Suzuki Motorbikes. His journey through countless creative briefs over 7 years eventually led to a bold new vision: to build not just campaigns but a creative culture.
Behold Harismita — Black Pepper Salt’s latest spice mix! New to advertising but a dab hand at writing, she was a creature of another world, studying and teaching literary fiction, when Black Pepper Salt came a-knocking. Armed with a dash of daring and a whole lot of love for all things language, taking the leap has always been her thing. A quick study that prizes learning above all else, she did her MPhil in English from Delhi University. She’s your person when you want to find Shakespeare in the everyday, or try something you’ve never done before. When she’s not making all kinds of linguistic trouble, you’ll find her buried in a book or wielding her trusty pen, seeking another story to drink in and tell the world.
Want peace in life? Run away from this girl. Need to bring down a mountain? Speed dial Miss Nigam. The youngest of the lot and a budding writer, Mahek is a commerce graduate from Lucknow University and a trained media & content specialist from ISOMES, Noida. Her keen interests in analytics and creative writing brings order and consistency to brands and projects handled at Black Pepper Salt. A confident rebel always in search of the right cause, Mahek is the kind of soldier you bet your life on in the battlefield.
The first general of the army, Arpan is the guy with all credits for every design from Black Pepper Salt. An artist who speaks less, feels more, and expresses the most, his journey to clarity through chaos is one to behold on his laptop screen. A design graduate from UPES, Uttarakhand, his ideas find mediums and canvases beyond the digital space. Find him lost in his world with earbuds playing the funkiest rap tracks and that's when you know good art coming your way that makes you say – that's how spicy it should be.